The purpose of a Client Listening Program is to make you more effective at retaining and developing existing business.
A Client Listening Program allows you to learn more about your clients and act faster than your competitors. Unpacking current relationships from the decision-maker and influencer perspective, a Client Listening Program reveals the client experiences, attitudes and assessments of your offering.
Decision-maker feedback reliably identifies positions of leverage and vulnerabilities and delivers actionable insights that aid improvement.
Increase Competitive Understanding
Benchmark, position and differentiate through in-depth market testimonies on competitive offerings, experiences, pricing, best practises and reasons for churn.
Identify trends of significance, pursue emerging needs and capitalise on brand ambassadors through qualitative assessments defining strengths and weaknesses within your offering.
Benchmark satisfaction, identify and prioritise performance initiatives, and track trends to foster loyalty through qualitative feedback on the strengths and deficiencies of your service, resources and delivery.
Increase Marketing Efficiency
Align key messaging and focus content through client specific experiences, expectations, attitudes and preferences regarding your offering.
Set product strategy and roadmap, and prioritise investments through product feedback to accommodate evolving needs, changing market priorities and emerging opportunities.
Inform Learning and Development
Focus coaching on the identified points of performance and improvement through qualified, robust client measurement of the service, staff and value and of each engagement.
Increase loyalty and retain business more effectively.