The purpose of Win Loss Analysis is to become more effective at winning new business.
A Win Loss Analysis answers with clarity why a pursued opportunity was won or lost. Unpacking engagements from the decision-makers perspective, a Win Loss Analysis explains their decision-making process and the decision defining factors.
Decision-maker feedback reliably identifies positions of leverage and vulnerabilities and delivers actionable insights that aid improvement.
Refine opportunity identification, pursuit and engagement strategies through market evaluations of your value proposition and insights on buyer decision processes and criteria.
Guide Learning and Development
Calibrate coaching to the root cause of success or shortfall through candid market commentary on the skills, techniques, positioning and value communication of each engagement.
Fine-tune Market Messaging
Develop and align messaging and content through understanding market perceptions of your product and organisation and insights on your buyers needs and journey stages.
Drive product strategy, roadmap and investments through market feedback on the strengths and weaknesses of your product, features of growing market importance and unmet needs.
Develop your offering, subject matter expertise and engagement model through relevant insights on your organisational reputation, service relevancy and strength of solution.
Increase Competitive Understanding
Benchmark, position and differentiate through compelling insights on your competitors’ offering, engagement and value proposition.
Win new business more effectively.